Some of the freelance branding and creative identity work I did from 2016-2019, spanned from creative agencies to fashion social media and blogging app.

Absolutali Abhi – Absolutali Abhi is a production house and a creative agency started by actor Ali Fazal and Abhishek Kumar (Business Head Digital – Reliance Entertainment). The Agency aims to produce films and TV Shows while also providing holistic digital solutions and branding services to the clients.

The logo mark uses clean letter form to reinforce the simplicity yet quality of their work. The film reel simply is a symbol that connects to the love for films both Ali and Abhishek share.

Ecmo Asia – Ecmoasa is an  initiative aimed at providing extra corporeal life support to the patients in need of this life saving modality, irrespective of their location. The full form of ECMO is Extracorporeal membrane oxygenation, which is a technique of providing both cardiac and respiratory support to persons whose heart and lungs are unable to provide an adequate amount of gas exchange to sustain life.

Since the essence of ECMO is to provide life support to the patients in need of both cardiac and respiratory support, I used the letters to demonstrate what ECMO really means.

Health Training Asia – Health Training Asia is service that provides tutorials about various procedures to doctors, nurses and Lab technicians. They organize on site programs as well as online tutorials.

Out of the various options given to the client, they went with the second one, as it matched the brief.

Bored Markers –  Bored Markers is a New Delhi based branding and design studio specialising in visual identity and digital design. The brief was to provide a logo which matched the studio’s idea mantra, “you get great ideas when you’re bored out of your wits.” Take a look at the website design and the branding here.

Shopwati – Shopwati is India’s only Query based Marketplace for Fashion. Shopwati helps you get the Fashion you love by Simply snapping a picture and posting a query on its platform and 100s of registered sellers respond back with options. Users can choose to chat, get customisation and negotiate to get exactly what they want.

Some older logos: