Delhirium

{Dilli} 100′ or ‘Dilli Sau’ (Sau means hundred in hindi) was a mock advertising campaign done for a college assignment. The idea behind this campaign was to commemorate 100 years of Delhi (referred to as ‘Dilli’ in Hindi) as the National Capital of India. The typography for the Logo and the tag line ‘In constant state of Delhirium’ were inspired by¬†famous monuments in Delhi such as India Gate, Jama Masjid, Red Fort, Qutab Minar and Humayun’s Tomb. The lower half of the typography has been inspired from hand painted signs on trucks and shops in Old Delhi area. Featured here are two concept logos and a few of the applications with outdoor mockups.