Hello Fellow Human!

I’m a self-proclaimed mad scientist, on a quest to change the world, one experiment at a time.

I do this by designing through a systematic lens and by using design thinking processes to diagnose and resolve problems.

I have a Master’s of Science Degree in Strategic Design and Management from Parsons School of Design, New York. This is where I learnt the ‘why’ in design matters more than the ‘what’.

When not designing, I enjoy reading about behavioral economics and psychology, playing the guitar, watching movies, and making weird jokes and laughing weirdly at them.


UX/UI Design
Prototype Testing
Strategic Design

Process and Toolkit

No problem is the same and every new problem in this VUCA world demands a new and resourceful process to solve it. Having said that, I use the following process and tools to design solutions for human problems and pain points. Although it might seem linear here, the process becomes as complex and scrambled as the problem in question.

• The 5 Whys
• Interview
• Conversation Starters
• Field Trip
• Card Sort
• Design Synthesis
• Concept Mapping
• Stakeholder mapping
• Ecosystem mapping
• Finding Themes
• Insight Combination
• Framework
• Brainstorming
• Journey Mapping
• Co-creation sessions
• Constraints Toggle
• 6 thinking Hats
• Bundle Ideas
• Rapid Prototyping
• Stargazer
• Mock-up
• Storyboarding
• Roadmap
• Keep Iterating
• Measure and Evaluate
• Define Success
• Business Model Canvas
• Usability Testing
• Keep Getting Feedback
• Pilot
• Build Partnerships
• Sustainable Revenue